Lost in Translation Essay Example | Topics and Well Written Essays - 1000 words

Lost in Translation - Essay Example Even though globalization has enabled many individuals to have a culture that they can lean back on as depicted in "Globalization" by Maria Jerskey, there are thousands and thousands of individuals who are caught in between foreign cultures or are surrounded by languages that they can neither comprehend nor understand. Therefore, despite the fact that globalization has brought communities together as shown in "Globalization" by Maria Jerskey, it has also brought identity, cultural, language, and ethical challenges as depicted in  "Lost in Translation" Eva Hoffman. The term identity simply refers to who a person is. This term is however paradoxical in the sense that it can be used to refer to ‘sameness’ (what individuals from different groups have in common) and ‘uniqueness’ (the inimitable and distinct traits of individuals). Identity in Lost in Translation can be taken as being central. The problems faced by Hoffman are much more than merely linguistic ones (Ueda para. 2) since define her identity and self-definition. Globalization has enabled the relationship between an individual’s innate identity, enacted identity and language. In â€Å"Lost in Translation,† Hoffman loses the concept of her individuality through her inability to express herself in a new environment. For instance, she says that she becoming a very serious and stern person thereby ignoring the wit and irony available around her even though the irony is all around her. Although globalization has enabled Eva to interact with individuals from a new culture, it has created an identity challenge. Eva argues that she lives in a society whereby nobody gives her identity and therefore on has to re-invent herself each day (Hoffman160). Furthermore, Hoffman identifies that the frame of culture in America is stronger and thus it holds the individual personality more firmly as compared to her home country. This too confirms the complex relationship between

Importance of Marketing for Organization Success Essay

Importance of Marketing for Organization Success - Essay Example ys marketing concept is implied in the idea, that marketing decisions must be made taking into account the needs of the customers in the first place and afterwards the process of developing and marketing services and products should be initiated by an organization (Nickels, 2008). The major aim of marketing efforts of any organization is to establish reliable relationships with clients that are to be beneficial both for the clients and the organization. And every effort is to prove the fact that marketing plays a crucial role for the business of any size and the society as well. Talking about marketing as a necessary business function it is vital at organizational level for non-for-profit and for-profit businesses engaged in all the industries (Nickels, 2008). As far as non-for-profit organizations are concerned marketing is to assist in process of attracting clients in order to maintain the mission of the organization which might be support or donations raise. For-profit organizations need marketing to deal with all the tasks meant to bring revenue and profits to organization. These two types of organizations will not be able to survive without a helping hand of marketing tool. The feature of marketing as the area of organizational business is implied in the interaction with the public and the opinion that is formed about the organization is the result of interaction with marketers. And thanks to advertising message a customer may believe that this or that company is creative and dynamic (Nickels, 2008). The primary role of marketers is to establish specific relationships intended for holding value for both organization and customers, in this respect marketing professionals apply a diverse toolkit which is to serve as a spine of decision making process. The toolkit includes: Each element in the toolkit is in tight connection and interaction with each other and as a result decisions made in one area are influential for those decisions made in other areas. For